I wouldn't say it has brought zero benefits. Many websites now offer the possibility of rejecting tracking cookies, many companies have reconsidered and modifie

I wouldn't say it has brought zero benefits. Many websites now offer the possibility of rejecting tracking cookies, many companies have reconsidered and modified how they are treating user data, and we now have the right to request all our personal data from companies. Hopefully the situation will improve further when a few misbehaving companies are fined.