> Why do all websites look the same? This question puts two things in the spotlight: 1) the all too common software developer's ignorance for the art of desig

> Why do all websites look the same? This question puts two things in the spotlight: 1) the all too common software developer's ignorance for the art of design 2) the all too common designer's ignorance for the art of frontend software (which is usually data retrieval and entry, using common and learned UX functionality) There often is a lack of humbleness regarding putting what I (designer) fancy behind what users need. OTOH devs admire things like material design today or bootstrap in the old days as a way to "solve" design. Yet, those frameworks only touch half of what design is needed for (common UX patterns, don't come across as unprofessional) and fail at the other. I.e. there is no uniqueness, subliminal mood, branding, emotion or even recognizability in most pages/apps that use those frameworks. The idea of letting A/B tests guide your design decisions gave us the many ugly things Google did in the past. And while they certainly improved on design, material design breathes the same spirit. The spirit of design as something "to solve". Luckily with material design's CDK this spirit seems to be solved too :-)