None of the examples the author shared are usable. They're different just for the sake of being different. This sort of stuff only works for marketing campaigns

None of the examples the author shared are usable. They're different just for the sake of being different. This sort of stuff only works for marketing campaigns that have a short shelf-life or maybe art museums. I'm surprised a bunch of people who call themselves interaction designers put little thought into how people would actually interact with these "web-art" masterpieces.