> the ability to select other users whose tastes are similar to mine that Yelp would then use to influence the ratings I see. Google maps started doing this a

> the ability to select other users whose tastes are similar to mine that Yelp would then use to influence the ratings I see. Google maps started doing this a while ago, I don't think their algo is perfect yet, but the personal match % has been more accurate than the general rating of the restaurants.