people who installed our news reader app were 4-8 times more engaged Of course they were more engaged, they're the tiny minority that cared enough to find and

people who installed our news reader app were 4-8 times more engaged Of course they were more engaged, they're the tiny minority that cared enough to find and download your app. You have't adressed the most important point in the article - people simply don't want hundreds of apps on their phone.