Because the company can control the experience more than in a browser. No need to worry about AdBlocking. Also, they can nag you to allow push notifications.

Because the company can control the experience more than in a browser. No need to worry about AdBlocking. Also, they can nag you to allow push notifications. Companies like reddit and yelp are not focused on the customer experience. They're trying to boost their KPIs. Perhaps, early on, those were customer-centric, but we now live in an age where a path to revenue is more important than ever. So we get obnoxious nagware. The only thing is to look elsewhere.