In my view Yelp's first real product is their credit card rebates. That's what they need to concentrate on. Speaking with owners of a few places that are using

In my view Yelp's first real product is their credit card rebates. That's what they need to concentrate on. Speaking with owners of a few places that are using it, they are super happy. It actually gets customers in and they (owners) are in complete control of what kind of discounts they give to people without having those people use coupons or otherwise jeopardize full value sales to those who aren't using it.