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Can someone in marketing help me make sense of this, please? If I'm accessing a site on the web, what makes them so sure I'd access them more frequently if I h
by JustSomeNobody 8y ago
Can someone in marketing help me make sense of this, please? If I'm accessing a site on the web, what makes them so sure I'd access them more frequently if I had their app?
Personally, if I'm on a web page, I am actually much more likely to never install their app if I have a bad experience.
- DerfNet 8y agoit's not that you're accessing them more frequently, it's that installing an app gives them more access to you.
- citrablue 8y agoBecause the company can control the experience more than in a browser. No need to worry about AdBlocking. Also, they can nag you to allow push notifications. Companies like reddit and yelp are not focused on the customer experience. They're trying to boost their KPIs. Perhaps, early on, those were customer-centric, but we now live in an age where a path to revenue is more important than ever. So we get obnoxious nagware. The only thing is to look elsewhere.
- prepend 8y agoI think they know the experience is poor. But the economics are worth it to annoy x% of users so y% install apps that make them more than the x% through web.