Truth be told, when a website is totally unconventional, it has my attention for a short time, generally on account of novelty. Once that has worn off, unless

Truth be told, when a website is totally unconventional, it has my attention for a short time, generally on account of novelty. Once that has worn off, unless the site is exceedingly usable, memorable or memorable, I'm out. It's taxing to have to visually search, analyze, scaffold, and navigate a new mental model of how I expect a website to behave. And therein lies the problem, people have expectations of websites, and it is generally in their best interest to conform to existing standards.