As an advertisement, the piece is brilliant. I now know that a) there is a company called Iceland (still don't know what they sell -- but I now know of it), b)

As an advertisement, the piece is brilliant. I now know that a) there is a company called Iceland (still don't know what they sell -- but I now know of it), b) they put together a compelling story, c) they are environmentally aware and care for cute animals, d) that I might not know how to pronounce orangutang. Does not matter that the ad won't air in the UK. Major free press is free. Their PR department and advertising agency needs a raise.