2 ms·
If it gets cheap enough, it will likely happen elsewhere. Onscreen talent is an expense that a lot of media companies would probably happily get rid of. It does
by drivingmenuts 8y ago
If it gets cheap enough, it will likely happen elsewhere. Onscreen talent is an expense that a lot of media companies would probably happily get rid of. It doesn't mean the reporters go away, but a universally and perpetually attractive, easily changeable, contract-free and salary-free anchor would be a bonus for any news company.
It could even spark new industry as companies arise to create avatars for other public-facing entities where a real person is not required, like corporate PR spokespersons.
Hollywood has already started down this road by creating virtual stand-ins for deceased actors - there's no reason to consider that they won't just create one from the whole cloth within a few years.
It might not happen, but don't be surprised if it does.