>"I don't think people are going to say I'm going to choose my refrigerator based on the number of unwanted features that are in the device." Somewhat unrelate

>"I don't think people are going to say I'm going to choose my refrigerator based on the number of unwanted features that are in the device." Somewhat unrelated but I recently bought a new car. I wanted leather, but the trim where the leather was available also forced me to get their integrated sat-nav. I explicitly didn't upgrade the trim because of that. I think a part of the iphone's success was the feature of 'simplicity' -- so simplicity can sell. I also think it's less a problem with consumers not choosing simple products, and more a problem of manufacturers not offering simple products. When product-rating is based on features, you're going to see the market cram as many features as possible to get the highest ratings. Also, technology has high margins.