Lets take it a step further. Your news feed will know who is watching it, will have a loads of data on your interests, beliefs and opinions and will cater the s

Lets take it a step further. Your news feed will know who is watching it, will have a loads of data on your interests, beliefs and opinions and will cater the same news event specifically optimized for your consumption. Instead of having a handful of news organizations which have obvious biases one way or another to attract that particular audience, we'll have a unique experience for every individual. I'm actually a bit surprised that print news hasn't gotten to this step yet. Just the injection, removal, or substitution of certain words can completely change the meta-message of the news article. Add a central authority and reprogramming people is as easy, as you've mentioned, as a few config variables.