I see this more as an example of what can be done. It's a bit like concept cars - they aren't supposed to be driven so designers take the opporuntiy to push the

I see this more as an example of what can be done. It's a bit like concept cars - they aren't supposed to be driven so designers take the opporuntiy to push the limits of what can be done. Perhaps that website, once the usability is improved, could be the beginning of a good idea, or perhaps it should be dropped altogether but it doesn't hurt to try new things.