I think he left SEO as a reason out of this article. We're now building websites as much for humans as for google crawlers to read them, which means meeting sta

I think he left SEO as a reason out of this article. We're now building websites as much for humans as for google crawlers to read them, which means meeting standards of accordance in order to even participate in the SEO game. H1, H2, H3 tags, layout, and content headers don't have to look the same or be layed out or structured the same, but many sites have deviated from these formats at their own peril only to return to the warm embrace of conformity. Not to mention that Amp is basically a design standard as much as a content standard.