3 ms·

Wrong. Tesla famously invests nothing in marketing. No TV commercials, no online ads, nothing.

• reitzensteinm 8y ago
  Except they actually spend more as a percentage of revenue than GM. Ignore the puffery and go read the 10-Ks. If you're going to give such curt and dismissive replies, I think you should at least make a token effort to be correct. "Marketing, promotional and advertising costs are expensed as incurred and are included as an element of selling, general and administrative expense in the consolidated statement of operations. We incurred marketing, promotional and advertising costs of $66.5 million, $48.0 million and $58.3 million in the years ended December 31, 2017, 2016 and 2015, respectively."
  • asaph 8y ago
    Though it contradicts the source you cited, here is a recent quote from Elon Musk (interviewed by Kara Swisher) > You know, Tesla doesn’t do any advertising, or we don’t do any paid endorsements Source: https://www.recode.net/2018/11/2/18053428/recode-decode-full-podcast-transcript-elon-musk-tesla-spacex-boring-company-kara-swisher https://www.recode.net/2018/11/2/18053428/recode-decode-full...
    • reitzensteinm 8y ago
      He talks about advertising there, which is a subset of marketing. The 10-K states the truth in black and white. If Musk makes a contradicting statement in an interview, the 10-K is correct and he is not. If the 10-K is fraudulent, people are going to jail.
      • bdavis__ 8y ago
        Not Elon, he just pays a small fine.