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> They've ... invested a lot in marketing. False. Elon Musk frequently states in interviews that Tesla spends nothing on marketing. There are no Tesla televisi
by asaph 8y ago
> They've ... invested a lot in marketing.
False. Elon Musk frequently states in interviews that Tesla spends nothing on marketing. There are no Tesla television commercials, no online ads, no billboards and no paid placements. Tesla doesn't even participate in automotive trade shows. 100% of what you passively interpret as "marketing" is unpaid, organic news coverage, social media buzz and seeing actual Tesla vehicles on the road.
- arkh 8y ago> unpaid, organic news coverage, social media buzz if you think that, they're doing a really good job.
- asaph 8y agoIf you don't think that, they're doing a really good job.
- EForEndeavour 8y agoGoddamn it. Either way, they got us.
- saalweachter 8y agoI hear they spent a few mil on their Twitter campaign.
- NullPrefix 8y agoWe got a comedian here.
- Arnt 8y agoMarketing is more than television commercials. Tesla runs a referral program and will even give you its most expensive car for free if you do enough marketing for Tesla. I don't know how much Tesla spends on that program, but "nothing" is not a good estimate.
- ntsplnkv2 8y agoMusk is essentially a celebrity at this point. It may not be traditional advertising, but there's certainly tons of advertising going into it.
- Faark 8y agoThey also shot one of their cars into space... i wonder what SpaceX would charge other car makers for such an add. They do marketing and are great at it, just in unconventional ways.
- deleted 8y ago[deleted]