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I understand that conversion data is hard to get... but it would put a real number to explain “best” or “better results”. Now it’s a (nice) collection of pages
by jschulenklopper 8y ago
I understand that conversion data is hard to get... but it would put a real number to explain “best” or “better results”.
Now it’s a (nice) collection of pages the OP found eh... nice/interesting/attractive (and likely to convert well, since these are actually in use - insert “survivorship bias” here), but no real explanation for why these are measurably better than others.
Appreciate the effort though. Just questioning the wording like “best” and “better”.
- pedrocortes 8y agoI understand your point, it's definitely something to consider as I'm still trying to find ways to write the best or most actionable articles possible. Thanks for feedback, cheers! :)
- jschulenklopper 8y agoJust thought about this: could you ask the companies in your list how/why they ended up with these landing pages? What where the alternatives and smaller variations they tried? Tried for how long (or are they still optimizing)? Did they A/B test between alternatives and options? What did they measure, or tried to optimze for? What was their sample size, the outcome and their decisions? What was “best or better” for them, specifically? That could be a very interesting follow-up to your analysis, also by providing data that sometimes “best” is an opinion or hunch, sometimes a choice or preference, sometimes a measurable result. Cheers!