You do have a point but it depends on the case. This would be a stupid idea in most cases but I mentioned CrazyEgg get's most of their traffic through content

You do have a point but it depends on the case. This would be a stupid idea in most cases but I mentioned CrazyEgg get's most of their traffic through content marketing. This means their landing page is an article and when people see that headline the audience is already warm, it's totally different.