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For what it’s worth, we’ve had a lot of success with a strategy not mentioned here: hosting a site that’s intentionally mysterious, if not slightly provocative.
by ccantana 8y ago
For what it’s worth, we’ve had a lot of success with a strategy not mentioned here: hosting a site that’s intentionally mysterious, if not slightly provocative.
About 35% of all visitors to our site end up subscribing.
We’re not a SaaS company, so I realize this may be comparing apples to oranges, but we had experimented with a lot of different, elaborate, shiny landing pages that were similar to a few encouraged here.
And after falling flat on our face for months, we realized that an incredibly simple, borderline-mysterious landing page converted users far more effectively.
(For the curious, this is the landing page: https://techloaf.io https://techloaf.io)
- capkutay 8y agoThat's probably good for getting a lot of sign-ups with no intent to become a paying customer/active user of your product, but I'm curious how many of those users would convert down funnel.
- staticautomatic 8y agoConvert to what? Croutons?
- Untit1ed 8y agoThis is important - techloaf (big fan here!) is obviously an outlier, but generally the bigger and more complex the product, the vaguer the landing pages get. I always thought this was a shifty strategy to get you on the phone and have salespeople con you, but after reading _Mastering the Complex Sale_ I've come to realise that it makes sense - you want to understand a potential customer's needs before you actually try to pitch anything concrete at them.
- puranjay 8y agoYour emails are hilarious. Love them! For the lazy, here's a preview: https://mailchi.mp/872ceee548ec/its-loaf-time https://mailchi.mp/872ceee548ec/its-loaf-time
- ccantana 8y agoThank you! Nice to see a few early supporters on here :)
- benirving 8y agoI'll admit, I subscribed without knowing what I was getting into. Sometimes a little mystery is good in life :-)
- swsieber 8y agoA picture is worth a thousand words, or in your case, an example.
- ccantana 8y agoExactly, we have the luxury of being able to show a single, clear example of essentially the entire product. I realize that most SaaS companies probably don’t have that luxury, as each customer’s use case will be slightly different.