I think this sums it up with some loose ends. Freep at the Detroit Auto Show: [1] >Bill Ford said the company sees an opportunity to build on its legacy and p

I think this sums it up with some loose ends. Freep at the Detroit Auto Show: [1] >Bill Ford said the company sees an opportunity to build on its legacy and provide leadership in the rapidly changing mobility industry. Electrification is where the company is headed, he said. >Unlike other companies, Ford wants to build on customer loyalty for established best sellers rather than try to market new brands that happen to be electric because it will speed up customer acceptance, Ford said. But. Spin must still have //some// sort of technical knowledge Ford wants because they’re investing $11b into electrification vehicles with a product launch in 2020 and a lineup of 40 electrified and hybrid vehicles by 2022. [2] —— [1]: https://www.freep.com/story/money/cars/detroit-auto-show/2018/01/14/ford-promises-11-billion-investment-electrification/1032970001/ https://www.freep.com/story/money/cars/detroit-auto-show/201... [2]: https://www.reuters.com/article/us-autoshow-detroit-ford-motor/ford-plans-11-billion-investment-40-electric-vehicles-by-2022-idUSKBN1F30YZ https://www.reuters.com/article/us-autoshow-detroit-ford-mot...