The spirit of my reply is essentially that you can't wait for the government to tell you what is or isn't ethical by enacting laws and regulations. A firm needs

The spirit of my reply is essentially that you can't wait for the government to tell you what is or isn't ethical by enacting laws and regulations. A firm needs to be able to think for itself what kind of company it wants to be, not just blindly maximize shareholder value to the greatest extent the law will allow. What is or isn't acceptable use of facial recognition tech is not an easy question to answer; I don't have an answer. Those making and using it have a duty to give it serious thought and adjust their actions accordingly.