IIS: internet information Services. It IS services for internet information. COM: component object model. It IS an object model for components. Sharepoint: a

IIS: internet information Services. It IS services for internet information. COM: component object model. It IS an object model for components. Sharepoint: a shared point for sharing information. BizTalk: communication between enterprise (buisness) software. Doesn't seem like disconnected marketing names to me. Zune, Bing, Silverlight, yeah point taken. Still not much more disconnected than "iPod", "yahoo" or "flash".