> Some of the categories that I have been placed in are uncannily specific. > the data broker Acxiom even placed me in a category called “Alcohol at Home Heavy

> Some of the categories that I have been placed in are uncannily specific. > the data broker Acxiom even placed me in a category called “Alcohol at Home Heavy Spenders” (was it because I went shopping for a birthday party at home?), and a company called Affinity Answers thinks I have a social affinity with the consumer “Baby Nappies & Wipes” (very, very wrong). We tried a few of these services that match site visitors to segments/categories at my prior job. None of them worked all that well. I suspect part of the issue is that their customers ask them to create highly specific segments that aren't possible to infer about people, at least not without a huge amount of noise.