I would replace "consumer" with "poor student who isn't given a choice on what textbook they can buy", and why they don't care makes a lot more sense. To me th

I would replace "consumer" with "poor student who isn't given a choice on what textbook they can buy", and why they don't care makes a lot more sense. To me the greater issue is the highway robbery that is college textbooks. A lot of professors force the newest and don't care that a single one costs several hundred dollars, nevermind if the material is literally centuries old (e.g. calculus). If textbooks were a reasonable price, the counterfeit effect wouldn't hhappen.