Is code truly amoral? Technology is not morally neutral. It embodies a set of values, a framework and an ideology. For instance, Google search engines have intr

Is code truly amoral? Technology is not morally neutral. It embodies a set of values, a framework and an ideology. For instance, Google search engines have intrinsic properties that make them inherently and irredeemably flawed, because they attempt to infer intellectual properties, such as the meaningful content of a web site, from physical properties. Search engines rely primarily on query term location and query term frequency, sometimes boosted by other computable factors, such as link popularity. These pseudo-intellectual technologies such as search engines and metasearchers, are not morally neutral they fundamentally alter exosomatic conditions of our being as sensemaking entities. We now have new intellectual technologies coming to ascendancy: information architecture, knowledge management and intelligent infrastructure. Now is the time to raise questions about their non neutrality instead of abdicating such responsibility - for if anyone has agency it's the firm that designs these algorithms.