> has mostly made his way doing a combination of trades and tech services for small businesses ... Basic Sales/Marketing question-- (think Buyer Personas). WH

> has mostly made his way doing a combination of trades and tech services for small businesses ... Basic Sales/Marketing question-- (think Buyer Personas). WHO exactly would make an ideal target employer for this guy? Assuming he's interested in Contract Consulting-- what types of small business does he like to help? What kinds of problems does he solve? If he can get clarity around those questions-- the World is his marketplace.