5 ms·

As a former BMW fanboy, here's my take: 1) Over the past decade, BMW has snuffed the enthusiast/semi-enthusiast crowd to cater to mainstream luxury buyers. 2)

As a former BMW fanboy, here's my take: 1) Over the past decade, BMW has snuffed the enthusiast/semi-enthusiast crowd to cater to mainstream luxury buyers. 2) Anecdotally, I've noticed that the Tesla buyers of today were the BMW/Audi buyers of yesterday. Who's still interested in new BMWs?

LeonM 8y ago
> Who's still interested in new BMWs? This. Exactly this. I've overheard potential buyers (not just at BMW, but all car dealerships) asking questions like: - Can I get this car in an all-electric version? > No - Can I get this car with AWD (dual motor) > No - Can I get this car with autopilot > No - Will this car receive updates over the air? > No - Does the base model come with 300+ HP? > No - Can I control this car using an app? > No - Can I fuel/charge for free? > No Then why pay 80k for a 5-series, if you can also get a tesla for that price?
- cache_miss 8y ago
  Not to mention resale. A 2013 Model S still sells for 40k. A 2013 BMW 5-series sells for about 15k. All BMW has left is its badge.
- hcg 8y ago
  They should really just have anyone who asks if they can control the car using an app tossed out.
  - LeonM 8y ago
    Being able to pre-heat the cabin, or checking the charge status on a phone is a reason to be 'tossed out' of the dealership? Boy, you'd be a good car salesman!
abledon 8y ago
Tesla is the new status symbol. Tech is in today. If you are an elite business man and don't have the highend flagship phone, either pixel 3 or iphone XR etc... you are not respected. Similarly if you don't have the coolest and most high tech car (Tesla), you are not respected.
- muro 8y ago
  Lol, what nonsense. Look at Warren Buffett.
  - abledon 8y ago
    Warren Buffet has his head on straight. Most wall street guys are just about money power and __status__!
- gamblor956 8y ago
  Interesting. I work in LA, and Tesla's are already passe in the entertainment, music, and sports industries. If you still drive a Tesla, it means you weren't on the waitlist for the Jaguar i-PACE. Executives are already bragging about preordering the Porsche Taycan. Having ridden in every model Tesla and test-driven an i-PACE, Tesla should be terrified. The i-PACE doesn't have the range or acceleration of a Tesla, but everything else about the car--including, most importantly, ride comfort (this is LA, after all...0 to 60 speed is irrelevant in rush hour traffic)--is miles ahead of what Tesla can muster.
mtgx 8y ago
> 1) Over the past decade, BMW has snuffed the enthusiast/semi-enthusiast crowd to cater to mainstream luxury buyers Interesting you say that, as I feel Apple is committing the exact same mistake lately.
dplgk 8y ago
I bought a 2013 hard top convertible with 40k miles for $20k. Couldn't be happier. Console has real knobs, too.

LeonM 8y ago

> Who's still interested in new BMWs? This. Exactly this. I've overheard potential buyers (not just at BMW, but all car dealerships) asking questions like: - Can I get this car in an all-electric version? > No - Can I get this car with AWD (dual motor) > No - Can I get this car with autopilot > No - Will this car receive updates over the air? > No - Does the base model come with 300+ HP? > No - Can I control this car using an app? > No - Can I fuel/charge for free? > No Then why pay 80k for a 5-series, if you can also get a tesla for that price?

cache_miss 8y ago
Not to mention resale. A 2013 Model S still sells for 40k. A 2013 BMW 5-series sells for about 15k. All BMW has left is its badge.
hcg 8y ago
They should really just have anyone who asks if they can control the car using an app tossed out.
- LeonM 8y ago
  Being able to pre-heat the cabin, or checking the charge status on a phone is a reason to be 'tossed out' of the dealership? Boy, you'd be a good car salesman!

abledon 8y ago

Tesla is the new status symbol. Tech is in today. If you are an elite business man and don't have the highend flagship phone, either pixel 3 or iphone XR etc... you are not respected. Similarly if you don't have the coolest and most high tech car (Tesla), you are not respected.

muro 8y ago
Lol, what nonsense. Look at Warren Buffett.
- abledon 8y ago
  Warren Buffet has his head on straight. Most wall street guys are just about money power and __status__!
gamblor956 8y ago
Interesting. I work in LA, and Tesla's are already passe in the entertainment, music, and sports industries. If you still drive a Tesla, it means you weren't on the waitlist for the Jaguar i-PACE. Executives are already bragging about preordering the Porsche Taycan. Having ridden in every model Tesla and test-driven an i-PACE, Tesla should be terrified. The i-PACE doesn't have the range or acceleration of a Tesla, but everything else about the car--including, most importantly, ride comfort (this is LA, after all...0 to 60 speed is irrelevant in rush hour traffic)--is miles ahead of what Tesla can muster.

mtgx 8y ago

> 1) Over the past decade, BMW has snuffed the enthusiast/semi-enthusiast crowd to cater to mainstream luxury buyers Interesting you say that, as I feel Apple is committing the exact same mistake lately.

dplgk 8y ago

I bought a 2013 hard top convertible with 40k miles for $20k. Couldn't be happier. Console has real knobs, too.