My leisure time is worth on the order of £1/minute pre tax (given that's what I charge for overtime or consultancy jobs) Call it 50p a minute after tax. A typ

My leisure time is worth on the order of £1/minute pre tax (given that's what I charge for overtime or consultancy jobs) Call it 50p a minute after tax. A typical hour long TV program will have 18 minutes of adverts, or £9. The cost of watching the 40 minute program about £20. The question then is is this TV program worth £20 to me If no, I won't watch it. is this TV program worth more than £20 but less than £30 to me If yes, I'll watch, but not with adverts. If it's worth £25, I'll pay upto £5 for the episode. is this TV program worth more than £30 If yes, I'll watch with adverts, but only if it costs more than £9 to buy the episode. Typically the cost of buying a TV episode is very small - on the order of £2, so it rarely makes sense to watch with adverts. Back in the 90s I paid the equivalent of £10 an episode for tapes of DS9 season 6 and 7