Additionally, ALL marketing/landing pages should back up their claims with evidence. It doesn't have to be much, but there's definitely bonus points where a sho

Additionally, ALL marketing/landing pages should back up their claims with evidence. It doesn't have to be much, but there's definitely bonus points where a short motivation is provided with links to further reading. It doesn't have to be hard evidence exactly, but if you're claiming that something is easy, fast, "modern", what makes it so? I concede that you can get away with it to some extent by splicing in "intended to be" in the sentence, but it still places on the visitor the burden of figuring out the "why" behind the marketing.