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"once users engage with this particular feature, they become less likely to purchase" "this is clearly users' favorite feature." Your description is a bit vag
by middlegeek 16y ago
"once users engage with this particular feature, they become less likely to purchase"
"this is clearly users' favorite feature."
Your description is a bit vague, but here is what I am thinking. I am wondering if these folks were not going to buy anyway, but they stop to "engage" this feature because it has gee-whiz appeal. So basically you are presenting non buyers with a toy and since they are not busy with the task of buying anyway, they play with the toy.
Be careful. Correlation does not (always) imply causation.
- toast76 16y agoThis is what I was going to say. Your data may be full of noise with people coming expressly to check out your new fangled feature. This is especially true if you've been getting press about it. Personally, I'd interview the people who DID buy. Ask those who used it why they used it (and what they thought of it), and those who didn't why they didn't. If the net effect is still positive for your client, then I don't see what the problem is. Maybe even just give it some time to see if the situation changes once the buzz has stopped.