No offense taken, you make a fair point. However, the reason everything has been about productivity is because that is the nature of computers, to automate tas

No offense taken, you make a fair point. However, the reason everything has been about productivity is because that is the nature of computers, to automate tasks that would be tedious otherwise. This fact hasn't changed, but it seems like no one's addressing the simpler needs before tackling some crazy "It's like facebook, but with movies" startup. For my address book example, there are always practical matters to consider. Privacy makes the 'social address book' a very tricky proposition. However, the 'address book with a nice interface' just hasn't really been nailed down (to my satisfaction, anyway). It would be hard to argue that such a thing isn't useful or desirable. Just so there's no pussyfooting here, I'll clarify what my software does, so you can decide whether or not a social aspect is really necessary. It's a web tool that clones the functionality of 'Delicious Library'. It's basically personal inventory software for your media (games, books, movies, etc) and keeping track of who you loan your stuff to. While the capability to browse the libraries of your friends is a given, generalizing that to things like, 'see who else reads the same books' or 'form communities around specific authors' seems a bit of a stretch. Not that they're bad ideas (I wish I had the time to make them happen), but they're really a separate application.