Clearly advertising works, this discussion is proof of it. In a restaurant or cafe tap water is never advertised unless it is being charged for. This applies t

Clearly advertising works, this discussion is proof of it. In a restaurant or cafe tap water is never advertised unless it is being charged for. This applies to all restaurants, cafes and bars. But you are familiar with the product as you have taps with water in them at home. You don't have to guess the name. Now imagine if all cafes had big signs with 'free water' advertising the tap water product and rival carbonated beverages were hidden from view out the back. How would you know what the magic word was to be able to get one of these things if the staff just offered you the choice of a glass of tap water or a cup full of tap water? Then, if the carbonated beverages had to be plain labelled, with no fancy graphics or slogans? What if they just had a big sticker on them warning that they caused death by diabetes? With extra warnings about how second hand cola can kill too? With extra extra warnings of how the sugar in the beverages caused cancer and made you impotent? Would you still drink the stuff if you were addicted to Coke/Pepsi and had these extra hurdles to obtain the product?