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Same here. It's a rather extremist view these days, but lately we're seeing just how damaging advertising can be to society. They are terrible because they cert
by vertexFarm 8y ago
Same here. It's a rather extremist view these days, but lately we're seeing just how damaging advertising can be to society. They are terrible because they certainly do work, and they're being vastly improved over time. The past few years have seen enormous developments in adtech.
If we extrapolate this, there will be a point where humans have designed such an effective persuasion engine that certain concepts of society simply don't work the same anymore, such as democracy or the free market. It will be a permanent change. We won't be able to close pandora's box, and we will simply have to adapt as a society without these features. There will be parts of us that we aren't prepared to lose, losses that we never even considered the possibility of.
It will be a loss of innocence that I don't think a lot of people are expecting at all. Most people don't think that something like advertising can significantly change what it is to be human, but technology has fundamentally changed us before. We should be more mindful of it before we allow it to happen.
Bear in mind that it doesn't require perfect persuasion of 100% of people in order to break a system such as democracy. All we would have to do is some slight statistical hacking or nudging, and we could make it so that certain outcomes are functionally impossible. It is probably already happening to some degree.