> TFL says daily ridership is 5MM people, and based on your figures, daily advertising revenue is 390k GBP. That means that for every 1000 users, they're earnin

> TFL says daily ridership is 5MM people, and based on your figures, daily advertising revenue is 390k GBP. That means that for every 1000 users, they're earning 78 GBP in ads revenue. I suspect that's 5 million journeys, not people, and it's tube only, not all TFL as a whole. £390k a day of advertising income, and £13m a day of farebox revenue, means that every £2.60 ticket would be £2.68 without the barrage of adverts.