4 ms·

"I once did an audit on everything I've spend money on in the last 3 years and found that almost everything I spent money on is not due to ads" I was kind of t

"I once did an audit on everything I've spend money on in the last 3 years and found that almost everything I spent money on is not due to ads" I was kind of thinking this as well: I hardly buy anything but unprocessed groceries. But then I thought of the kind of ads that don't seek a purchase, the ones that set the background or expectation of the culture. It's harder to document those working. "Big government wastes our taxes and taxes are too high" "Our country is the only developed nation without socialized healthcare." "It's normal in America to have two cars in a family or to take an annual vacation by airplane." "Guns don't kill people, etc." That stuff is insidious marketing/advertising too. We may be more vulnerable to it than the consumer type.

heavenlyblue 8y ago
The stuff you speak about it easily dismissed. The time it usually takes a mediocre reporter to invent that headline is the same amount of time it takes to disprove the point. It gets easier when you practice for a bit. >> "Big government wastes our taxes and taxes are too high" but I know that reducing taxes will probably not fix the local bridge over there. >> "Our country is the only developed nation without socialized healthcare." but this is also one of the only countries in the world with a working legal system >> It's normal in America to have two cars in a family or to take an annual vacation by airplane. but I have two kids, a loving wife and a set of friends who live locally and provide me better than that vacation to Mallorca >> Guns don't kill people, etc." but people are vastly more efficient at killing with guns. More importantly, by openning any of those headlines I pretty much know what's going to be written there anyway. So there's no value in that - the value is in education.
- Jill_the_Pill 8y ago
  I know that some particular credit card isn't going to get me more quality time with my family and that some car isn't going to turn me into a wind-swept adventurer on a mountaintop. People fall for all of it.
  - Jill_the_Pill 8y ago
    My point is that managing the background and vocabulary of the conversation is super-valuable to a lot of people and companies -- the parameters around "normal," the expectations around the balance between public government and individual burden, level of fear and insecurity, etc.
    - Jill_the_Pill 8y ago
      Drawing the grid of the conversation is also valuable -- that we shape our political opinions around gun policy or healthcare or taxes rather than species extinction or food security.
megaman8 8y ago
But that's not advertisement. Those are ideas and agendas. And I don't see how a company can use those to make more money, seems like a stretch.
- Jill_the_Pill 8y ago
  Well consider the last one. Gun manufacturers work indirectly through the NRA. It's advertising coming at you from a different perspective, more akin to product placement in a movie. And it's still drumming up a perception of consumer need -- "you are threatened, you need to buy a gun," just as "you are smelly, you need to buy a perfume."

heavenlyblue 8y ago

The stuff you speak about it easily dismissed. The time it usually takes a mediocre reporter to invent that headline is the same amount of time it takes to disprove the point. It gets easier when you practice for a bit. >> "Big government wastes our taxes and taxes are too high" but I know that reducing taxes will probably not fix the local bridge over there. >> "Our country is the only developed nation without socialized healthcare." but this is also one of the only countries in the world with a working legal system >> It's normal in America to have two cars in a family or to take an annual vacation by airplane. but I have two kids, a loving wife and a set of friends who live locally and provide me better than that vacation to Mallorca >> Guns don't kill people, etc." but people are vastly more efficient at killing with guns. More importantly, by openning any of those headlines I pretty much know what's going to be written there anyway. So there's no value in that - the value is in education.

Jill_the_Pill 8y ago
I know that some particular credit card isn't going to get me more quality time with my family and that some car isn't going to turn me into a wind-swept adventurer on a mountaintop. People fall for all of it.
- Jill_the_Pill 8y ago
  My point is that managing the background and vocabulary of the conversation is super-valuable to a lot of people and companies -- the parameters around "normal," the expectations around the balance between public government and individual burden, level of fear and insecurity, etc.
  - Jill_the_Pill 8y ago
    Drawing the grid of the conversation is also valuable -- that we shape our political opinions around gun policy or healthcare or taxes rather than species extinction or food security.

megaman8 8y ago

But that's not advertisement. Those are ideas and agendas. And I don't see how a company can use those to make more money, seems like a stretch.

Jill_the_Pill 8y ago
Well consider the last one. Gun manufacturers work indirectly through the NRA. It's advertising coming at you from a different perspective, more akin to product placement in a movie. And it's still drumming up a perception of consumer need -- "you are threatened, you need to buy a gun," just as "you are smelly, you need to buy a perfume."