> I don't even see why it's considered a hack. It seems straightforward, but the alternative would have been to establish a network of local photographers with

> I don't even see why it's considered a hack. It seems straightforward, but the alternative would have been to establish a network of local photographers with contracts and agreed rates, scheduling software, performance management, QA, etc... That would be more scalable, so if you just do it yourself instead of going for scale its a "hack".