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Typical selection bias: ads work if you choose as evidence the ads that work. For every successful Nike, Coke or Samsung campaign you see there are hundreds of
by diego_moita 8y ago
Typical selection bias: ads work if you choose as evidence the ads that work.
For every successful Nike, Coke or Samsung campaign you see there are hundreds of other campaigns that didn't work.
The correct title is: "it is very, very hard to make ads work, but it can be done".
- gcbw2 8y agothat's like saying bullets are ineffective because most of them miss the target.
- diego_moita 8y agoI believe "but it can be done" and "ineffective" don't mean the same.