Ads work, but they are generally extremely inefficient. And as we get used to avoiding them, they become less efficient, meaning they need to jam more of them

Ads work, but they are generally extremely inefficient. And as we get used to avoiding them, they become less efficient, meaning they need to jam more of them in our face. If we could somehow make it so that every ad was A) very relevant and B) we actually paid attention to it ... The entire digital ad economy could subsist on you and I seeing maybe 1 or 2 ads a day. That's it: imagine a world where you only had to see 1 or 2 ads a day! It's economically possible. But the worst and most cynical part of it all ... if ads were this efficient, short-sighted advertisers wouldn't stop at 1 or 2 - they would still jam more ads in our faces, thereby ratcheting up short term profit, wondering why his 'per view' metrics continues to all, as we pay less attention! It's a very pernicious race to the bottom and the only way it would work well is of a benevolent entity with long term foresight and proper incentives basically dictated the terms.