You are experiencing Frequency Illusion sometimes referred to as the Baader-Meinhof phenomenon: https://science.howstuffworks.com/life/inside-the-mind/human-bra

You are experiencing Frequency Illusion sometimes referred to as the Baader-Meinhof phenomenon: https://science.howstuffworks.com/life/inside-the-mind/human-brain/baader-meinhof-phenomenon.htm https://science.howstuffworks.com/life/inside-the-mind/human.... Once I learned about Baader-Meinhof I started to notice it everywhere. ;)