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A good example of how the increasingly data-driven use of advertising, is in large part responsible for the decline of media that rely on advertising: http://ww
by rossdavidh 8y ago
A good example of how the increasingly data-driven use of advertising, is in large part responsible for the decline of media that rely on advertising: http://www.paulgraham.com/yahoo.html http://www.paulgraham.com/yahoo.html
"The reason Yahoo didn't care about a technique that extracted the full value of traffic was that advertisers were already overpaying for it. If Yahoo merely extracted the actual value, they'd have made less."