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Huh, the only ads I really notice these days are the ones were amazon tries desperately to sell me a something 15 minutes after I purchase that thing.
by fhood 8y ago
Huh, the only ads I really notice these days are the ones were amazon tries desperately to sell me a something 15 minutes after I purchase that thing.
- i_am_proteus 8y agocf. the article: "There is increasing experimental evidence for the effectiveness of advertising in influencing people’s choices without their conscious awareness."
- amatecha 8y agoThe virulent nature of advertising becomes so consciously clear when you notice _how many places_ you see ads for that product, right? It's kind of disconcerting.
- whoopdedo 8y agoI'm befuddled why Amazon, who has been in this game the (second?) longest and has had the most opportunity to take advantage of deep learning can be so bad at delivering relevant advertising. I suspect there's some institutional inertia that prevents them from deploying better technology. Another example is that Amazon is incapable of recognizing the difference between something bought as a gift versus something for yourself. Thanks to one Christmas present 10 years ago I still get recommended Playstation games.
- fhood 8y agoThat I can almost understand. What I can't understand is why after buying a Dremel, Amazon wastes so much of its resources advertising me another Dremel. This is so clearly a losing game for them. The conversion rate for that type of ad is going to be exactly 0!
- TeMPOraL 8y agoThe answer always is, "metrics show it works". I can't stop but wonder if those metrics aren't made of bovine excrement, of if this is a parallel reality leaking to the one we inhabit.