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Without having any experience in marketing, let alone AI or AI marketing, as a maybe potential client I find the "what buyers get wrong" and the "buyers asked
by jaclaz 8y ago
Without having any experience in marketing, let alone AI or AI marketing, as a maybe potential client I find the "what buyers get wrong" and the "buyers asked dumb questions" to be a very adversarial approach to selling a product.
Maybe Talla needs some more lessons on the matter that they haven't yet learned (not specific to AI).
As I see it, the buyer has a given set of problems and wishes to pay money to solve them, it is up to the seller to show (patiently and respectfully) how the product can solve those problems, if the buyer was already an expert in AI, knew already how AI works and its limitations, probably he/she wouldn't need the product at all and would have already solved the given set of problems.
- robmay 8y agoMy last company was a Saas company, and buyers wanted to discuss maintenance contracts like they would for packaged software. They dont matter for Saas. Buyers disnt always understand that and it took time to change their buying habits. It was goid in those days to challenge customers on that.