yep, totally. Likewise if amazon had been called books.com they'd have a hard time diversifying into the huge repertoire they have now. The same's true of just

yep, totally. Likewise if amazon had been called books.com they'd have a hard time diversifying into the huge repertoire they have now. The same's true of just about any popular site you care to mention. What does flickr mean? del.icio.us? What does ycombinator have to do with startups? etc etc etc.