Truth is you are in a market that is hard to automate at a small size. Most sales happen through offline interactions (as youve discovered). You can still try

Truth is you are in a market that is hard to automate at a small size. Most sales happen through offline interactions (as youve discovered). You can still try and automate certain things, however, the core of your sales process is and will stay offline and people centric. Abandon your email marketing efforts for new leads and use the money to convert users offline. Then market to them for repeat business. The biggest cost in your business is finding the customer. Getting repeat orders is way cheaper and scalable through fairly automated processes. Make sure that you are overdelivering in product and service. B2B catering is saturated. Even Subway caters, and people like their sandwiches. Set yourself apart through a better product and service. One thing you can do is get in touch with local consulting companies, offer them a free meal if you can pitch to their clients or if they use you anytime they cater a lunch for a client. Working lunches are commonplace. In fact, pitching yourself as the "working lunch caterer" will certainly open many doors. You website is bland and hard to read. Spend some money there. Also, since you are B2B, having a designer build a deck about your services will set you apart. B2B lives or dies on decks. Good luck. Its a tough market.