Heptio got a world class team. Congratulations to the founding team. Having played with and followed the Kubernetes ecosystem for the last couple months, I'm wo

Heptio got a world class team. Congratulations to the founding team. Having played with and followed the Kubernetes ecosystem for the last couple months, I'm wondering if this was not all planned: Find a hot niche market (Kubernetes). Play the "Cool" card on social network, and hire all the "most famous" Upstream kubernetes contributor (typically those that tweet a lot). Those newly hired contributors, make the company even cooler and there is now a perception everywhere that the company is the next big thing. The product build by the company is not as important as the hype they got (as shown by the other posts that wonders what they actually do). At this point, a big business jumps in desperate to get some of the hype branding for that new market (Kubernetes) and pays big money for what is essentially a huge acqui-hire (mainly acquiring the Heptio reputation). This existed before with Openstack, and other similar hype cycles.