i guess the lessons i learned from writing marketing content for an "AI" "bot" company (read: shitty chatbot which nobody would willingly use, yet VCs threw mon

i guess the lessons i learned from writing marketing content for an "AI" "bot" company (read: shitty chatbot which nobody would willingly use, yet VCs threw money at) would be different. pardon the cynicism here. 1. people don't need education about AI. it bores them. they know what the potential for AI is. what they do not know is the potential for your company's product. they need education about what your product is -- and your product is not "AI". when you brand it as "AI" you immediately start to fight a losing battle against the hype cycle of AI and also your own marketing, which will always oversell the product. 2. specific use cases are all that some of these "AI" products are good for. they're so weak in comparison to what their marketing is claiming that they eventually have to rebrand as a tool for the few things they do correctly because it's cheaper than broadening their strengths. 3. free trials work excellent for AI, but they work terribly for "AI" companies, as the author notes. it takes five minutes of demoing to set up a test case and find out that the "AI" product doesn't work. chatbot companies know this, and hate this. users can immediately tell that the marketing is disgustingly oversold and that they will need to invest a lot of time in getting the product to do what was advertised. note: i'm not accusing the OP/their company of anything, but we seem to have taken different lessons from similar experiences.