Yeah, you're right there. Basically, Google is saying that if you build amazing content, and structure your website accordingly, you will get high quality back

Yeah, you're right there. Basically, Google is saying that if you build amazing content, and structure your website accordingly, you will get high quality backlinks. If you've spent one day trying to get your site a better rank you know that it's almost impossible. Especially if you're a nobody. You should be careful recommending books on SEO. Google and other search engines tweak their algorithms daily, and many things can be outdated. Join IRC-channels and forums - learn from others mistakes (know where it went wrong), and simply put - just do it. The worst thing that could happen is if you get sandboxed (removed.)