Consider that people - en masse - are willing to spend tens of thousands of dollars on cars that they spend far less time in. $1000 for a phone is both expensi

Consider that people - en masse - are willing to spend tens of thousands of dollars on cars that they spend far less time in. $1000 for a phone is both expensive (compared to cheaper models) and trivial (compared to other budget items). The interesting thing isn't why people buy an iPhone over an Android phone. The interesting thing is why people spend huge amounts of money on luxuries when they have less than 6 months in the emergency fund.