Microsoft's "answer" to Facebook so far looks to me like they're trying to integrate with it, wherever they can make it make sense --- the most prominent sign o

Microsoft's "answer" to Facebook so far looks to me like they're trying to integrate with it, wherever they can make it make sense --- the most prominent sign of which was the recent Bing "social search" announcement. (This on top of their earlier investment and advertising deal.) Unfortunately for them, it's been less of a splash than they were hoping for. Weekend before last, I heard the author of "The Facebook Effect" (good book, BTW) say that Facebook had had three major announcements in the two weeks before that: Skype integration, the new groups machinery, and some third thing he couldn't remember. The third thing he couldn't remember was Bing social search.